Rival Beats Cheapest Supermarket For the First Time in Seventeen Months

Every month, we bring you the UK’s cheapest supermarket, according to consumer website Which?.  

Last month, we revealed the cheapest supermarket for Sept 2023 was Aldi for the 17th month running. The cheapest supermarketfor a larger shop was Asda. 

This month we are back, bringing you the cheapest place to buy groceries in November 2023. 

And the winner is… 

Lidl have knowcked Aldi off its seventeen month reign with a seventeen pence difference!

Lidl was the cheapest supermarket in October, with our shop costing £74.58, beating discounter rival Aldi by just 17p. The same basket of 44 items at Waitrose would have set you back an average of £91.15 – that’s 22% pricier on average than Lidl.

Which also compared the cost of a larger trolley of 135 items (the original 44 plus 91 more).  ASDA was the cheapest for our trolley of groceries, continuing its reign as the cheapest big supermarket after being pipped to the post by Morrissons in July – the first time another supermarket had earned the title since January 2020. Our October trolley cost £328.42 at Asda, beating second-placed Morrisons by £10.98.

The analysis also showed that Waitrose was the most expensive supermarket for a big shop this month. It was £49.66 pricier than Asda on average, with a trolley-full costing £378.08.

Once again, this analysis from Which? shows that considerable savings can be made by consumers, depending on where they tend to shop for food. Whilst more supermarkets are introducing discounts and value brands, more must be done to support consumers with rising food costs. 

Ele Clark, Which? Retail Editor, said: 

“The price of food and drink has continued to soar as people suffer through the worst cost-of-living crisis in decades. It’s no surprise to see many people turning to discounters like Aldi and Lidl when our research shows they could save up to £17 on a basket of everyday groceries by doing so. 

“Supermarkets aren’t currently doing enough to help shoppers. Which? believes the big retailers have a responsibility to ensure everyone has easy access to basic, affordable food ranges at a store near them, and to provide transparent and comparable pricing so people can easily work out which products offer the best value.”  

The post Rival Beats Cheapest Supermarket For the First Time in Seventeen Months appeared first on MoneyMagpie.