August 2023: UK’s cheapest supermarket revealed!

Every month, we bring you the UK’s cheapest supermarket, according to consumer website Which?.  

Last month, we revealed the cheapest supermarket for July 2023 was Aldi for the 14th month running, while the cheapest supermarket when discount stores like Aldi and Lidl were excluded was Asda. 

This month we are back, bringing you the cheapest place to buy groceries in August 2023. 

And the winner is… 

Aldi! Aldi tops the cheapest supermarket list for the 15th month in a row.

Every month, the analysis by Which? compares the prices of a basket of 37 popular grocery items at eight of the UK’s biggest supermarkets. The results showed that the basket of 37 goods from Aldi cost £65.21, on average, across the month. Lidl wasn’t too far behind, with a price difference of £1.32 (£66.53). 

Waitrose was the most-expensive supermarket, coming in at an average of £79.51 over the month – or £14.30 more than Aldi. 

A large trolley of 133 items was also compared. These items consisted of the original 37 products, plus 96 other items. This analysis excluded Aldi and Lidl, however, as they do not sell the full range of items included – such as branded items. 

The cheapest of this larger trolley came from Asda, at £325.35. Asda had been the cheapest traditional supermarket since January 2020, with Morrisons breaking the streak last month. However, Asda returned to its reign, with Morrisons falling to the next cheapest at £341.28.

Waitrose was the most-expensive trolley – over £43 more than Asda (£369.04).

Once again, this analysis from Which? shows that considerable savings can be made by consumers, depending on where they tend to shop for food. Whilst more supermarkets are introducing discounts and value brands, more must be done to support consumers with rising food costs. 

Ele Clark, Which? Retail Editor, said: 

“The price of food and drink has continued to soar as people suffer through the worst cost-of-living crisis in decades. It’s no surprise to see many people turning to discounters like Aldi and Lidl when our research shows they could save up to £17 on a basket of everyday groceries by doing so. 

“Supermarkets aren’t currently doing enough to help shoppers. Which? believes the big retailers have a responsibility to ensure everyone has easy access to basic, affordable food ranges at a store near them, and to provide transparent and comparable pricing so people can easily work out which products offer the best value.”  

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