‘Ask for Henry’ – the discreet way to get a free meal at Morrison’s

Supermarket Morrison’s has teamed up with family favourite Heinz to help people cope with soaring costs during the cost-of-living crisis. The new initiative offers visitors a discreet, free lunch for those who need it. Simply ask for ‘Henry’ at a Morrison’s café and you will receive a free hot meal. No questions asked!

First launched in October 2022, the scheme is back this April, as part of Heinz’s ongoing commitment to tackling food poverty.

Inspired by the work of Henry J. Heinz, the founder of Heinz and a well-known philanthropist, the company are pledging over 160,000 meals to people across the UK from 24th April 2023. The offer will run for two weeks.

When you ask for ‘Henry’ at one of the 397 Morrison’s cafes across the country, you will be given a free jacket potato and baked beans. The company hopes to feed children up and down the country who are on half term, as well as anyone else in need, no matter your age. 

From a young age, Henry J. Heinz would make food in his family kitchen with the aid of his mother, using ingredients picked from their garden. They would then share the food with the local community. Wanting to honour his ‘good heart and kind spirit’, along with his birthday in October, the scheme was created. 

Britain is a nation of baked bean lovers, with around 600 million tins of Heinz’s baked beans eating annually. This is around 1.6 million cans per day. If you need a hot, hearty meal, visit your local Morrison’s café and ask for ‘Henry’. It’s as simple as that!

Sian Whittle, of Morrisons cafés, said:

“Our customers were very grateful for the ‘Ask for Henry’ initiative last year and as they continue to face financial pressures we’re pleased to be renewing our partnership with Heinz.  For the next two weeks we’re bringing back our free jacket potato topped with Beanz offer in our cafés nationwide.” 

Jojo De Noronha, president of Northern Europe at Heinz, said:

“Last October we launched the ‘Ask for Henry’ initiative for the first time and were blown away by the response.  And that’s why we’ve been working hard behind the scenes to bring back the initiative again, available from 24^th April. 

“We would really encourage anyone who feels they may need or want a hot, hearty meal to take us up on this offer – it’s open to absolutely everyone, and there is plenty to go around. Whilst we know it doesn’t fix the problem, we’d love to be able to help as many people as we can in this two-week period in our own small way.” 

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