‘Ask for Henry’ – the discreet way to get a free meal at Morrison’s

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Supermarket Morrison’s has teamed up with family favourite Heinz to help people cope with soaring costs during the cost-of-living crisis. The new initiative offers visitors a discreet, free lunch for those who need it. Simply ask for ‘Henry’ at a Morrison’s café and you will receive a free hot meal. No questions asked!

Inspired by the work of Henry J. Heinz, the founder of Heinz and a well-known philanthropist, the company are pledging over 160,000 meals to people across the UK from today, 26th October 2022. The offer will run until November 6th 2022. 

When you ask for ‘Henry’ at one of the 400 Morrison’s cafes across the country, you will be given a free jacket potato and baked beans. The company hopes to feed children up and down the country who are on half term, as well as anyone else in need, no matter your age. 

From a young age, Henry J. Heinz would make food in his family kitchen with the aid of his mother, using ingredients picked from their garden. They would then share the food with the local community. Wanting to honour his ‘good heart and kind spirit’, along with his birthday in October, the scheme was created. 

Britain is a nation of baked bean lovers, with around 600 million tins of Heinz’s baked beans eating annually. This is around 1.6 million cans per day. If you need a hot, hearty meal, visit your local Morrison’s café and ask for ‘Henry’. It’s as simple as that!

Sian Whittle, of Morrisons cafés, said:

“We know that our customers are under real financial pressure at the moment and are therefore pleased to be partnering with Heinz on its “ask for Henry” initiative to offer customers a free jacket potato topped with Beanz.” 

Jojo De Noronha, president of northern Europe at Heinz, said:

“Henry brought comfort and goodness to others, not just through his food but his actions. 

“We want to honour his good heart and kind spirit by doing what he did best, helping feed people in times of need – and that’s why we’re launching ‘ask for Henry’ with our partner Morrisons on October 26.” 

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