Thursday 27 May 2021

How to Plan Out the First Year of Your New Business

Reading Time: 3 mins

Starting a new business is often exciting and daunting in equal measure. With so much to organise, it can often be difficult to know where to start. Whether this is your first startup venture or you are a seasoned entrepreneurial vet, it’s crucial that you get your business off to the best possible start. 

Your first year of business is critical. Success in your first year of business will help to set the right tone for your venture moving forward. Before you launch your business, you will need to ensure that you have a plan in place for the first year with realistic and attainable milestones clearly laid out. When you are putting your plan together, it’s important that you focus on the key components of your operations to ensure that you are set up for success from the outset.  

Let’s take a look at a few things you need to pay close attention to when you are planning out the first year of your new startup.

 

Manage Your Finances Properly

For many new business owners, one of the biggest challenges they face in their first year of business is maintaining their books. Keeping accurate financial records is essential in keeping your business on track towards your goals. Modern small business accounting software packages provide an incredible amount of functionality and integrate directly with the ATO’s system to make it easier for you to fulfil your reporting obligations. With the right systems in place, you will be able to stay in full control of your finances as your business grows. 

 

Create A Solid Business Plan

A business plan is an important document for any startup. Having an effective business plan in place will help to guide you through your first year of business with greater ease. The information contained in your plan will help you with your decision making, forecasting, creating effective marketing campaigns and managing your business more efficiently. Your business plan will also be crucial if you are seeking financing for your new company from the bank or private investors. 

 

Focus On Your Strengths

In the first year of business, finances can often be tight, forcing many entrepreneurs to wear many hats. While you can certainly expect to be busy in your first year, you need to ensure that you don’t spread yourself too thin. Outsource tasks that you are not good at and focus on your strengths. If marketing, accounting and logistics are taking your energy and focus away from the core of your business, you can hire freelancers, use software or outsource these tasks to free up more of your time to spend on the core components of what makes your business unique. 

 

Plan For The Unexpected

One of the main reasons that many businesses fail to survive their first year is a lack of funds. When you are planning your finances, be sure to allow for a contingency fund to cover unforeseen expenses. Upgrading computers, printer repairs, inventory issues, vehicle breakdowns and other issues can all result in an unexpected bill. Having some money stashed away to deal with these issues will help to keep your business running smoothly no matter what surprises pop up during the first year. 

 

Continue Learning And Listening To Ensure Success Moving Forward

Throughout the first year of your new business, you will need to learn on the job, make changes to your plans and adapt to the market as needed. As an entrepreneur, you should always be learning and expanding your knowledge about your industry so you can improve your business. Listen to your customer and your staff and take their feedback on board to make positive changes so you can provide the best possible service to your clients and establish your new business as a true entity in the local market. 

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Monday 17 May 2021

What Makes a Successful Online Store?

Reading Time: 4 mins

The share of online retail in the developed countries of the world is 10-15%, and this market continues to develop rapidly. The buying process has changed a lot due to mobile devices. Nowadays, you can buy almost everything online: from a regular ballpoint pen to a car. There are online supermarkets where you can order food, online stores selling clothes and shoes, personal computers, home appliances, cosmetics, household and garden products, handicrafts.

Online stores are quite economical to manage and maintain. The owner of such a website does not need to have a physical store, to pay rent, and to bear the cost of wages for a large staff of employees. With this, you can open an online store in just a couple of clicks. It is enough to register a domain, to choose a good hosting and a convenient content management system. But why do some online projects grow and develop, while others do not bring profit at all? What makes a successful online store? Let’s try to find answers to these questions.

 

Online retail – ingredients for success

There is a stereotype that it is easy to do online sales, because online provides access to millions of potential buyers. But without work and a systematic approach, nothing will come of it. Doing business online is, first and foremost, low overhead and a small barrier to entry. But creating a successful online store is not easy. You need to earn the trust of your customers. Consequently, the main goal to be achieved in the process of creating an online store is convenience. Each page of your ecommerce site should be thought out to the smallest detail and be as user-friendly as possible.

Homepage

The homepage is the main page of the online store, the sign, the face of your company. There shouldn’t be a lot of information on it. Everything should be easy to read and clearly understood. A good home page should give you an idea of ​​the online store. During the first few seconds spent on your site, the visitor should understand what products or services you are selling. On the home page, you can also place links to the main sections of the catalog or important products overview, or product categories. In addition, banners with information about discounts, special offers or current promotions can be placed here as well. The homepage also often includes contacts, a feedback form or live chat.

Category pages

Category pages of an online store are analogous to the departments of a physical store, in which goods are laid out on the shelves in a certain sequence. You must make finding the right product as easy and convenient as possible. To do this, you can use infinite scrolling, quick product views, sorting by price, reviews count, bestsellers, etc.

Category pages can contain product photos and brief descriptions, ratings, new items, any other useful information. Anything that will help the buyer to find the products he needs, perhaps compare them and put them in the cart to make a purchase.

Product page

Both for an online hypermarket and for a small online store the product page is a very important page. It should contain information that will not only interest the buyer, but also convince him or her to make a purchase. Therefore, all information that you want to communicate to the buyer about a product or service must be carefully thought out, well-structured and organized in a convenient form.

Images must be of high quality and scalable. There should be a lot of them. Product images on the website of an online store should compensate the buyer for the inability to touch this product, try on clothes, for example, study the material. The description of each product must be unique and, if necessary, contain technical characteristics. It’s great when you have the opportunity to add a video review of a product. In addition, the product page must contain the current price. On this page you can place the buttons “Add to cart”, “Buy”, “Add to wishlist”.

 

A little more marketing

There are many ways to significantly increase your online sales. In each case, you need to check several different methods of promoting a product or service, compare their effectiveness and choose the best one for your ecommerce project. To this end, you have to develop a marketing plan.

When launching new products or promotions, you can use countdown landing pages. You can also provide registered users of your site with coupon codes for various reasons, give discounts for Christmas or birthday. Gamification of the site can give a good result. People love to have fun and earn points by playing a game on the site or by answering questions.

Don’t forget to also set up Google Analytics code. This will help you track ecommerce and measure your performance. Google Analytics reports cover pretty much everything you need. Periodically compare your online store with competitors and try to do more, provide customers with additional service.

 

Is it worth all the effort?

Now you know a little more about how to create a successful online store. It is a tricky job. In order to maximize customer satisfaction, Amazon is launching delivery drones, shops without sellers and mobile assistants. IKEA develops applications that can be used to virtually “try on” furniture from a store to see if it fits into the interior. Give your customer the best and your hard work will be rewarded!

 

About author: Sandra Parker works as Business Developer in TestFort and helps enterprises to accelerate their businesses through custom software development and testing. She loves coding and managing projects.

The post What Makes a Successful Online Store? appeared first on MoneyMagpie.

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Powerful Strategies to Improve Your ECommerce Site

Reading Time: 3 mins

With the rapid development of ecommerce and constant innovations, it’s crucial to stay current with the latest trends and technologies improving business and adjusting strategies. To succeed, an online seller should be revising the regular tools, searching for mistakes and improving.

Software outsourcing company like Qarea might be required to help make smart decisions and take the business to a new level. Even when using outsource software development and relying on professionals, the main aspects and tendencies should be comprehended. Below is a summary of the main aspects to pay attention to when considering powerful strategies to improve the ecommerce site.  

 

Navigation

To make a purchase, the website users should be able to find what they need. It sounds quite obvious and simple but, in reality, does not happen all the time. Try to understand your customer, test the website, get feedback and optimize UX/UI. 

Website testing is to be done frequently and will help improve the experience, based on the feedback received. Better navigation will improve user experience and motivate them to return for their next purchase. It’s not always necessary to have a permanent team to make sure the ecommerce website is functioning properly,  professionals for specific purposes might be hired when there are reasons to outsource.  

 

Speed

Today’s online consumers will not accept an ecommerce site with pages taking too long to load. According to statistics, 1 in 4 users will abandon a website that takes more than 4 seconds to load, and a one-second delay reduces customer satisfaction by 16%. Such numbers make it self-evident that no matter how much traffic you attract, the website will not make sales without a decent speed. 

 

Plan advertisement campaigns

Work on the advertising campaign of the ecommerce store to increase sales. Analyze data to understand your customers better – how and why they come to you, what they look for, what else they might need, what the trends are on the market. This information will help predict users’ behavior, correct mistakes, and plan advertising budgets and options wisely. Analyze where the website visitors stay longer, whether it is the product page, blog, customers’ comments, see what they like, and strengthen it. Understanding customer’s behavior will help you understand where to meet the new ones and which tools to use.

 

Product images and description

Product images are of extreme importance in ecommerce. In an offline store, a customer can see or touch the object, online a picture is the strongest tool to evoke an emotion to make a purchase. Quality images with zoom possibility, 360-degree rotations, and 3D tours fuel customer credence and interest. Remember about the speed factor when placing pictures on the website. They might be amazing but if they load too slow, the client leaves.

Speaking of emotions, keep in mind that a manufacturer’s instructions might be too boring to spark interest or even finish reading. Explain the benefits of the product, why it is worth spending money on, and how it can make life better. Make the most of the opportunity to present the products when someone is already on the website.

Content and website design should be complementary and together constitute a part of a comprehensive e-commerce strategy. 

 

Checkout process

Remember why you started an ecommerce site? Correct, to make sales. Making the purchase simple for the customer is of the utmost importance. Numerous obstacles during checkout make consumers abandon the store. If several steps have to be taken, do make sure clear directions are given. It ‘s preferable to offer different payment methods. Other than Visa or MasterCard, debit cards, PayPal and ApplePay will bring more ecommerce sales.

Baymard Institute calculated 68.06% of the average documented online shopping cart abandonment rate. The value was based on 44 various types of research with the statistics on e-commerce shopping cart abandonment. To make sure the checkout process works perfectly it might be necessary to hire a software outsourcing agency for website testing. 

Tracking abandoned carts and addressing the issue is a key to solving it. With specialist software, it is possible to send friendly reminder emails about the purchase completion. In such cases, an additional discount can motivate. 

 

Upselling and cross-selling

After the customer is satisfied with their online purchase, it is worth continuing communication. It took a great effort to start it, now everyone has to take advantage of the sales on one side and more pleasant shopping on the other. A customer should receive information about similar or complementary products, which the ecommerce platform offers. Upsells and cross-sells might often be improved without any alterations in the software. If it becomes necessary to make a few changes in the software, outsource development might be considered. 

 

Shopping from mobile devices

This might be the top priority. Today a must-have for a successful ecommerce business is not only a responsive website but also an opportunity to shop on smartphones and tablets. Already about 40% of online shopping is from mobile devices and optimization for them will increase sales. 

 

The post Powerful Strategies to Improve Your ECommerce Site appeared first on MoneyMagpie.

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Sunday 9 May 2021

Make money collecting vintage computers and gadgets

Reading Time: 9 mins

Collecting vintage computers and technology is now one of the fastest-growing niches for collectible enthusiasts. Many older models are now considered collectable and are worth a considerable amount of money. And, as technology evolves and new models replace existing ones, more and more items become retro and later vintage.

Collectors are fascinated by older tech and will pay a hefty price for rare times. This includes gadgets and tech that weren’t commercially successful back in the day, as their notoriety has almost made them special.

If you think you have a battered old Amstrad or Betamax in the attic, consider getting it out, dusting it off and seeing what is may be worth today by following our handy guide.

 

Why would anyone want an old computer or console?

Old computer with pixel heart on the screen

You may be wondering why anyone would want an old piece of tech, but collectors have their reasons. It’s important you understand the rationale behind collecting, before you start flogging your goods.

1. History

When it comes to collecting vintage computers and gadgets, history is important. Technology represents a roadmap of human innovation and progress and it’s this that collectors celebrate. These vintage pieces of tech have been an important part of our lives.

For example:

The Apple-1 was one of the first desktop computers produced by Apple. Naturally, it has become a piece of history. Not only do collectors fancy one, but museums are interested too. If you can get your hands on a computer that is of historical significance, then you’ve got a piece of history in your hands that’s bound to make you money.

2. Nostalgia

Many people who grew up using the old computers and consoles are now looking back on their childhood through rose-tinted lenses. They could be after their first games console or the vintage computer they launched their business on. Whatever the nostalgia trip, we reckon they’d be willing to send big bucks.

Erik Klein, owner of vintage-computer.com who has amassed a large collection of vintage machines, says “Vintage computers are driven almost entirely by nostalgia. There isn’t a whole lot of practical use for an Atari 800 these days but there are people who remember how amazing that machine (and others) were when new and they want to feel and enjoy that again. The impact of Star Raiders or M.U.L.E on today’s working adults cannot be underestimated.”

3. Love

Some people simply enjoy collecting vintage computers and pieces of retro tech. These collectors will happily   pay a tidy sum to add to their collection.

One interesting trend beginning to catch on is collectors using retro game consoles as ornaments. These are items that they grew up with and spent time with alongside their loved ones. To some, it could be argued that these machines are considered companions in their own right. This view is readily accepted when it comes to cars, so it makes sense to apply to other machines that also hold emotional value.

 

How do I know if a computer is rare?

Vintage Apple 1 Computer

Those collecting vintage computers and other gadgets are after rare and interesting finds. They may want to re-sale the item on or brag about their purchase.

While you probably don’t have an Apple-1 tucked away in your attic, there are other vintage computers and consoles that collectors will want. Before you try and make a wad of cash of your unwanted gadgets, you need to know what collectors are looking for.

How rare is it?

Any items that are mass-produced are unlikely to be rare. This is because they’re common and easy to find. However, there are exceptions to this rule like the Dreamcast. Computer models from the 1970s and the 1980s are quite rare as they weren’t produced in massive quantities. It’s likely that many of the models have probably been deposed of too, so they’re even more valuable.

Check the serial number

The earlier an item is made in the production process, the more likely it’s worth a pretty penny. Original models tend to be rarer and possess fewer ‘tweaks’ compared to their more mass-produced successors. For example, the original iPhone, although mass-produced, wasn’t produced on the same scale as the newer models are. It will forever go down in history as the model that started the iPhone revolution, and because of this it’s likely to become more valuable in time than any successor models – regardless of how many bells and whistles they have!

Check the condition

The condition of vintage items will affect its price tag. This is particularly clear with early video games that can easily make hundreds of pounds in original packaging. However, games without their packaging are often worthless. This doesn’t necessarily mean that your item will be worthless without the box, its price is just likely to dip.

For example:  Siemens CL4 SIMpad

The Siemens CL4 SIMPAD was an internet tablet that didn’t sell all because it ran on Windows CE, an operating system that didn’t take off. However, today it’s possible to replace Windows CE with an alternative operating system called Linux. This has given the tablet a new lease of life and a nice price tag, if you’ve got one buried away at home. We’ve seen some go for £250.

For example: a boxed Sega Saturn

A Sega Saturn was the console before the Dreamcast. Here at Moneymagpie, we saw a boxed Sega Saturn go for £722 on eBay. Other less well preserved Sega Saturn consoles can still fetch a couple of hundred. So if you’ve got one tucked away in a cupboard, it may be time to dust off the cobwebs and sell it for some cash.

Remember! Even failed vintage computers and other gadgets from the 80s and 90s can fetch a high price. Try to establish whether the computers are rare. Other owners may have chucked theirs away and upped the value for you!

 

Where can I get my hands on a vintage computer/console?

Old white computer

The awareness of the value that vintage computers fetch has grown over the years. Buyers and sellers are very well researched. As such, it’s getting even harder to find vintage computers for a good price. However, this does mean that you’ll make a pretty penny, if you have a vintage gadget.

Now is the time to go rooting through the loft for technological gems, especially if you know that some older tech is stored away up there. If you think this could be you, try locating the gadget and see if it works. Then, you’ll need to research its value.

Erik Klein, the vintage computer expert, says: “Finding vintage items is, in my opinion, a big part of the adventure.  There are lots of possible sources, each with their own advantages and pitfalls.”

If you want to try and make some cash off vintage items, then these are places that you need to start looking:

Car boot sales

It’s possible that you’ll discover a good piece of equipment at a car boot sale. However, you’ll need to be determined. Just because you’re hunting for something in particular, doesn’t mind you’ll find that item. That’s not to say car boot sales aren’t worth checking out, you’ll just need to be realistic with your search.

Auctions 

Auctions are more likely to produce a good lead. Try and look out for auctions that are auctioning off assets from a liquidated business that used computers. It’s likely you’ll be bidding against some specialist and enthusiasts, so make sure you know how high you want to bid. Otherwise, you might not be getting such a good bargain.

eBay 

You could try an eBay search. The trouble is you’re likely to struggle finding it a good price. Even if the seller doesn’t recognise the value of their item, there will be a lot of collectors who do. That being said, it’s always worth a try!

Hamfests 

A Hamfest is when people who are interested in amateur radio get together for a convention. You’ll find flea markets at these events, so you may be in with a chance of buying a piece of vintage tech. If you want to find out what events are taking place near you visit the Radio Society of Great Britain.

Freecycle

You may stumble across a good deal on Freecycle. You won’t be the only one looking for vintage tech on these sites, so make sure your strike fast to get what you want.

Message boards  

Eric Klein from Vintage Computing says: ” My site hosts message boards and a marketplace that are good sources for machines, parts and advice. There are others out there as well. Just be aware of the culture of these places.  Collector oriented sites are going to be a little wary of picker types looking for a quick buck. Fortunately, though, most people are a little bit of both. They collect some and sell some to fund that next purchase…”

advertise in your local paper

If you’re looking for old computers, put an ad in your local paper. Make sure you specify what you mean by old, otherwise you might get a lot of old tat. You never know what people might otherwise just throw away!

 

How much money could I make collecting vintage computers?

Woman looking at money in surprise

There’s potentially huge money to be made from the right vintage computer.

The price tag will depend upon the item that you’re selling. You’ll need to factor in the condition of the computer and the appetite of the market. You could make hundreds or even thousands of pounds, there’s no one set price.

Erik Klein says “At the ridiculously high end, there are original Apple-1 machines being sold today that are approaching a million dollars. These machines were selling in the $15,000-$25,000 range just 7 or 8 years ago and originally sold for under $700 in 1976.

“As the prices on those have gone up (supply is a very limited 50 or so machines worldwide) the slightly newer and more common machines from Apple have ridden their coattails.

“Some stuff will likely never appreciate significantly. The Commodore 64 still holds the world record for most sold computer of all time, but even relatively common machines like the aforementioned Atari 800 are increasing in value as quality examples become harder to find.”

As a very British example, if you can get your hands on a Clive Sinclair’s ZX80 (their first home computer) with packaging you could get £400 for it.

To get an idea of how much you can make, it’s best to checkout how much other users are selling theirs for on websites such as eBay.

 

What are my old apple products worth?

We already know that the Apple-1 is fetching a small fortune at auctions. So you may be wondering, if your old Apple gadgets are worth selling online.

The Retro Tech Report has revealed that retro Apple products are worth 174% more than their original asking price. If you have any of the following tucked away in a draw, you could be in with a chance of making some money:

  • The original iPod: It’s currently fetching £189 on reselling sites. It’s original RRP was £69, so that’s a profit of £120
  • The original iPhone: It’s currently fetching £595 on websites like eBay. It’s original RRP was £381, so you’d be making over £200 profit if you’ve got one knocking about
  • The iPod shuffle: Back in 2005, it cost £69. Now, it’s averaging £140 on eBay if it’s new and sealed.
  • The Apple Macintosh originally retailed at £1840. It’s now selling for £940 on reselling sites. Even though it’s depreciated in value, you can still make yourself hundreds from an old computer!

Unfortunately, android gadgets aren’t increasing in value like Apple products, so not all your gadgets will be worth a pot of gold.

If you want to find out the price of other pieces of retro tech, then read this handy guide by Money.co.uk.

 

Things to remember when you’re selling…

Auction gavell

When you’re selling your vintage tech, you need to be completely honest about the item. Make sure you list everything that’s included with the item for the maximum chance of selling. Include a photo to reassure the buyer.

It’s important that you don’t shy away from the flaws. You need to be upfront with the buyer so they don’t request a refund or accuse you of false advertising. If the item has value, it’ll sell to the right person regardless of flaws.

When it comes to selling, it’s worth speaking to the guys at vintage-computer.com. You’ll be able to get a quick estimate from computer enthusiasts on how much it might be worth and they’ll give you an idea on the best places to sell.

 

That seems like a lot of effort… should I just start from now?

woman looking thoughtful

You may be thinking that collecting vintage computers isn’t for you, but wondering if you should start saving all your devices that you have now. Before you buy that gaming pc on finance, you’ll need to think your purchase through carefully. Nowadays technology is mass-produced, so it’s very unlikely that the devices will ever be rare enough to make any real money.

That being said, if you can get the first version of a device or a limited edition version, there’s a good chance that if you keep the box and everything that came with it that it may be worth something in the future!

So while it may not be easy finding devices today that will be worth something in the future, it’s something to always bear in mind when thinking about buying a technology product.

Further reading

If you’re looking for other ways to make money from your unwanted gadgets, then give these ideas a go:

Are you a collector? What money have you made from your items? Tell us in the comments below.

 

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