Monday 31 August 2020

The Best Networking Groups for Women Entrepreneurs

Reading Time: 5 mins

There is nothing more empowering than surrounding yourself with like-minded people that support and encourage you, every step of the way. A variety of studies have identified the power of being part of the right crowd to accelerate your growth or achieve success. Women entrepreneurs have tapped into this mindset and created a number of networking groups across the UK to support other women in business.

It can be difficult to stay motivated in a world dominated by male leaders. Yet, being in a group of ambitious women can provide exactly the right dose of feminine energy and collective positivity to keep you going. Learning from each other, inspiring one another, and encouraging perseverance are only a few of the main perks of being in such a community.

Regardless of whether you’re from London, Yorkshire, Wales, or Scotland, you are most likely going to find a networking group in this blog, that will be just right for you.

Why Join a Networking Group?

Why should women entrepreneurs join a networking group?

Networking groups often cost a bit of money to be a member. However, the cost is significantly outweighed by the benefits!

Women entrepreneurs benefit from networking groups because:

  • They can share ideas with like-minded people
  • There will be people who understand your challenges i.e., juggling motherhood and business
  • Bouncing ideas with other business women helps develop your company prospects
  • There’s the chance you’ll land word-of-mouth referrals from the connections you make
  • It’s a safe space to thrive and have your voice heard

Membership groups often offer extra help for members, too. From legal advice to exclusive business insurance deals, you could save a lot of money by being a member. Costs for these groups also go on your annual tax return as an expense!

Women in Business Network (WINB)

If a large network of women from a well-established group is what you’re after, WINB might just be the community for you. One of the biggest network groups (1,500 members and growing) in the UK, they offer a variety of services for members.

Since their launch in 2005, they’ve grown their network through smaller local groups around the UK and Ireland. They organise monthly meetings (currently online) structured around an agenda to help women grow their businesses. They also offer a variety of workshops (e.g. public speaking) and blogs on a wide range of topics and strategies.

While their annual membership starts at £240 per year, their stats reassure you about your investment. According to WINB, out of 110 women joining, the vast majority have increased their profits to 10 times the outlay. Remember, the cost of any networking group membership or attendance at events can be offset on your tax return, too.

Blooming founders

Another great community with helpful resources for women entrepreneurs is Blooming Founders. They aim to enable growth for female-led businesses through education, fundraising, and networking opportunities. Although primarily based in London, Blooming Founders have adapted to the COVID-19 times with a series of online events. Other services that this network provides to support women entrepreneurs are:

  • Signing up to be offered an intern to help with your workload
  • A virtual office – for a professional image without the overheads
  • 66 letters written by female founders from around the globe. They share their experiences, the lessons learnt and heir business insights
  • Co-working and events space in Shoreditch

Depending on what type of service you’re interested in, the prices vary. Subscribing to the newsletter for useful info is entirely free. Join meet-ups and events are free or as cheap as £8, or enter the intern scheme for £250. Although some services may be out of your price range, you can still get a lot of value out of the Blooming Founder community.

Spring (Wales)

Networking groups offer mutual support

If you’re from Wales and a fun, easy-going community of businesswomen is your cup of tea, then look no further than Spring. This networking group offers the opportunity to promote your business to large audiences, get to know like-minded women, stay up-to-date with the latest trend of the industry, and enjoy their informative events.

Meet like-minded women entrepreneurs on the first Tuesday of every month at 6pm. The speakers share their insightful experiences, while you can enjoy a delicious dinner. Spring offers these opportunities for female entrepreneurs for a yearly membership price of £115. Want to try it out first? A visitor membership is £15 for the month.

Northern Power Women

One of the most inspirational movements for celebrating and pushing gender diversity is Northern Power Women.

Be it by listening to their podcast (Ask The Hive), attending one of their events, or reading about their role models, there are many ways to learn from Northern Power Women. Additionally, this community also offers many resources for free, such as the “Research Pilot” book. The annual awards celebrate women in business across the North of England, and offer a great opportunity to boost your own brand as well as meet role models.

Association of Scottish Businesswomen (ASB)

One of the most long-standing organisations for female entrepreneurs is the Association of Scottish Businesswomen.

Running since 1995, a revamp in 2012 saw their new vision with individual memberships for all business and professional women in Scotland. Unlike other similar groups, ASB offers more than networking and learning opportunities. ASB has an Annual Business Award and a program of national events. They also provide a mentoring scheme with Scotland’s most successful businesswomen. ASB’s variety of sponsors and partners also bring many added benefits and opportunities to their members.

Competitive fees make it an accessible group for both individuals and women entrepreneurs running larger businesses. Individual membership is £30 per year, whereas the corporate one (for businesses with over 10 employees) is £150 per year.

Women in Business (in Northern Ireland)

Women in Business Northern Ireland is the largest support group for female entrepreneurs in the region. In-person events, online webinars, and showcasing of members all offer great opportunities for Northern Irish women entrepreneurs to connect and thrive.

This community provides 4 different types of memberships (starting from £45 per year). They vary in price depending on the type of mentorship, skills, and networking opportunities you need. Their reliability is also assisted by the reputable partners they work with, such as Allstate Norther Ireland, Virgin Media Business, University of Belfast, etc.

More Freelancing Tips

We know that taking the leap to freelancing or setting up your own business is scary! That’s why we’ve created a bunch of resources for new and established self-employed people to use. Read these next!

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Sunday 30 August 2020

5 Proven Ways to Increase Your Income Over the Next 3 Years

Do you feel like you’re in a financial rut? Has your income remained relatively stable over the past few years? Do you want to grow...

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Wednesday 26 August 2020

What Is Access to Work and How Does It Help Freelancers?

Reading Time: 6 mins

Access to Work is a little-known Government scheme to help disabled people or those with long-term health conditions remain in work. It helps to fund equipment or services that make it easier for you to stay in work – and both freelancers AND employers can apply.

What Is Access to Work?

Access to Work can help you fund a support worker

The Government wants to support people with disabilities and long-term health conditions to stay in work. Sometimes, this means you’ll need special equipment or assistive services to make sure you can continue doing your job.

For example, those with chronic back pain might benefit from a special ergonomic chair. Blind people may need text-to-speech software or an assistant, while d/Deaf people could benefit from sign language interpreters.

All of these specialised services, software, and equipment cost a lot of cash. As disabled people typically earn less than able-bodied people anyway, asking them to foot the bill for these adaptations is nonsensical. The Government recognises the benefits that disabled people or those with chronic conditions can contribute to companies and the economy – so the Access to Work scheme helps them find or remain in work.

Who Is Eligible?

You must have a health condition or disability that affects your work. Both physical and mental health conditions are eligible.

The scheme is for those based in England, Scotland and Wales – there’s a different scheme for Northern Ireland. Unfortunately, it’s not applicable for residents of the Channel Islands or Isle of Man.

You must be over 16 and either already in work, returning to work, or about to start work (this includes self-employment). For those starting out as freelancers, work includes activity to find your first clients – so as soon as you start operating as a business, rather than once you start earning money.

The scheme includes apprenticeships, work trials or work experience, and internships, too. You can’t get help if you’re only doing voluntary work.

If you’re on benefits

People receiving disability benefits or Universal Credit can apply. This means new freelancers just starting out and claiming Universal Credit for support are eligible.

You can apply if you’re receiving Employment and Support Allowance, but only if:

  • You earn less than £140 a week
  • It’s been agreed with your work coach
  • You work 16 hours or less each week.

Access to Work is NOT a means-tested scheme. It’s a grant, which means you don’t need to pay it back – nor does it count as taxable income.

What Does It Cover?

You don’t get money for this scheme. Instead, they’ll pay for specified equipment or services. Usually, you need to pay for the equipment first and Access to Work reimburse you. However, DON’T just go ahead and buy equipment then apply to the scheme! You must be fully assessed FIRST to qualify for reimbursement.

There’s no specific list of things that you can apply for, but it covers stuff like:

  • Adaptations to existing equipment or the purchase of specialised equipment
  • British Sign Language interpreters, lip speakers, or note takers
  • Taxi fares or the cost of a support worker to help you get to work if public transport is problematic
  • Support worker fees if you’re blind and cannot adhere easily to COVID-19 social distancing in public places
  • Disability awareness training for people in your workplace
  • The cost of special software to help you carry out your job as normal.

Each case is individually assessed, so even if you’re not sure something will be covered it’s well worth applying.

What’s not included

If you’re paid by an employer, they have to make ‘reasonable adjustments’ to accommodate your disability or health condition. Anything that falls under those regulations isn’t covered by the scheme.

It also doesn’t cover things that anyone needs to do the job even without a disability or health condition, such as a computer.

You can’t claim for support your employer used to provide but no longer does.

Is There a Limit to Support?

There is no cap to the level of support provided. However, do bear in mind that if anything you get through the scheme could be deemed as ‘partial personal use’, you need to foot some of the bill.

For example, if you need a special ergonomic chair for your home office, as a freelancer you’ll be expected to pay a part of the total cost. This amount changes depending on the potential personal use.

The calculation used is the number of days you’re not at work, even if you leave the equipment at the office. So, if you work five days a week, you need to pay 2/7ths of the total cost (because you don’t use the equipment 2 of every 7 days).

This amount is really low overall, because specialised equipment is really expensive otherwise! If you’re struggling to fund the personal-use proportion, it’s worth checking the Turn2Us grant finder to see if you can get extra support from a charity to fund it.

Renewed and Additional Grants

The Access to Work scheme offers either one-off grants for things like equipment, or ongoing financial support such as for the costs of a support worker.

If your costs are ongoing, you’ll need to renew your grant after a period of time agreed with the scheme. Unless your condition has improved, it’s unlikely you’ll be refused a renewal.

However, if you’ve requested a one-off grant and then realise you may need more support, you can apply again! This is particularly helpful for freelancers who need minimal support to begin with but find their condition worsens over time – or their job role changes as the business expands. You simply need to apply again as you did the first time around.

How Does Access to Work Help Freelancers?

Access to Work helps freelancers with specialist equipment purchases

Funding adaptive equipment or services to run your business can be incredibly costly. In fact, it could put disabled people or those with long-term conditions off setting up their own company entirely.

Disabled freelancers offer so much to the economy and for their clients that it’s a disservice to not run a business just because you can’t afford the equipment you need. The Access to Work scheme means freelancers can fund the equipment and services that’ll help them do the phenomenal job they’re perfectly capable of doing!

Access to Work is a grant, paid as a reimbursement, which helps freelancers in terms of benefits and tax returns. Many disabled freelancers claim Universal Credit or disability benefits, and may be concerned that a grant affects their eligibility. Don’t panic! The Access to Work grant won’t impact your benefit eligibility.

It also does not count as a taxable grant – because it’s a reimbursement rather than unspecified financial support. Understanding what’s taxable when it comes to grants and benefits with self-employment is a bit tricky – so try our article that explains more about taxable grants.

How to Apply to Access to Work

It’s really straightforward to apply to Access to Work. Visit the website at https://ift.tt/1zbcinv and apply online. If you can’t apply online, call the helpline on 0800 121 7479. The textphone number is 0800 121 7570, while the Relay UK number (for those who cannot hear or speak on the phone) is 18001 then 0800 1217479.

You can also use the British Sign Language video relay service if you’re eligible. If you need braille, large print or audio CV formats, call the main helpline to access these services.

What happens next

Once you’ve applied, a case worker is assigned to you. Someone will call you with an appointment time for the assessment you need. At the moment, assessments take place via Zoom – though they are usually in person at your workplace (including your home if that’s where you work most of the time).

There’s a small delay between applying and getting your assessment, but it’s usually around two to three weeks. Your assessor will talk you through how your condition affects your daily tasks and ability to work. As well as the help you have in mind (such as a specific piece of equipment), they may suggest other items or services to add to the grant that would help you.

After the assessment, the paperwork is sent to your caseworker for approval. They’ll sign it off and let you know it’s OK to proceed with buying the equipment. Once you’ve purchased it, you can apply for the reimbursement by sending the receipt or invoice to Access to Work via your caseworker. The money takes a couple of weeks to land back in your bank account.

More Freelancing Tips

We’ve got a whole bunch of resources for new and established freelancers – read these next!

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Mental Health and Money: Why Freelancers Need the Great Outdoors

Reading Time: 6 mins

If you’re a new freelancer, it’s likely that your day is now dramatically different to how it was when you worked in an office. However, such a big change can affect your mental health – and then your finances – so it’s important to look after yourself, too.

With increased flexibility and more opportunities to focus on the work that you want to do, this is an exciting time. It’s also a career trajectory that takes a lot of skills that you might not have needed to think about before: time management and self-promotion being just two of them. With all this going on, your mental health is probably going to be affected – so attention needs to be paid to making sure this effect is positive rather than negative. 

One of the best ways to do this is to embrace the great outdoors. With numerous benefits for both your physical and mental health, freelancers especially need to realise the value of getting out there and breathing some fresh air. Here’s why… 

Work/life balance

A good work life balance is essential for positive mental health

When you’re starting out as a freelancer, your work/life balance can take a bit of a battering. It’s a double-edged sword: if you have a lot of work you might find yourself working flat-out to fulfil it all. Equally, if you’re building clients and pitching for work you might not want to take a break because you’re worried about missing out on opportunities. What’s a newly self-employed worker to do?

There’s no doubt that freelancers work hard. You do need to prioritise down-time, though. Time away from your desk improves creativity, whether you’re running whilst listening to podcasts that inspire you with ideas or clearing your mind completely with an outdoor swim or walk. Yes, we might be used to plugging ourselves into some audio content as soon as we leave the house. But there is a huge mental health value in not consuming content all the time – we promise! There’s a reason why lots of people have their best ideas in the shower! 

Make sure you factor a bit of outdoor time into your day, alongside your work. Aim for 10,000 steps a day… it’s easier than you think (we promise.) And remember, you don’t need to stick to office hours anymore. If a walk at 11am and lunch at 3pm works for you, go for it. 

How Poor Mental Health Impacts Finances

You might think that you have no time for the great outdoors. Or, that you need to work long hours into the night while you’re still working a day job, too. However, not looking after your mental health now will impact your finances long into the future.

First, working to burnout means you’ll eventually get physically ill or mentally struggle too much to work. This means you won’t be earning anything – remember, freelancers don’t get sick pay! So, you’ll eat into your savings just for recovery time. Then, you’ll end up working ridiculously hard again just to recoup the money lost on your sick leave.

Second, you may start to neglect yourself in the mission to save money or make sure your freelance business is viable. If the budget is tight when you’re starting out, you may be tempted to skimp on important things like a healthy diet. It’s easier to work long hours if you reach for the takeaway menu instead of taking time to cook dinner each night – but the cost quickly adds up. You may also start delaying opening bills and invoices when money’s tight – but this leads to more debt, putting increased strain on your mental health.

Finally, if you’re not in a positive state of mind, it’s hard to stay motivated to work at all. It’s surprisingly easy to spiral downwards, face debt in the slow months when you’re not earning much – and then spiral further because of your building debt.

The good news is that protecting your mental health – and therefore your finances – is straightforward!

mental health: Avoiding isolation

Meet people face to face if you can

We’ve all got used to screens and virtually distant meet-ups over the past few months, thanks to our unwelcome COVID visitor. Whilst we might be used to being inside and communicating through screens, now that restrictions have eased freelancers especially need to remember that there is real value in meeting people face-to-face. 

Whether you meet a client for a socially distant coffee or meet friends for a picnic whilst the sun is still out, you will find real mental health benefits in the human interaction. This is something that you need to remember over the next few months, rather than defaulting to video calls when the weather gets colder. Without traditional colleagues, freelancing can get lonely very quickly. Make sure you get out a few times a week to avoid this. 

Prioritising exercise 

During lockdown, lots of us replaced the time that we would usually have spent commuting with exercise. Whether you’ve discovered that putting on your trainers and running round the park isn’t as onerous as you thought or you’ve been enjoying HIIT classes at home, now is the time to make sure these positive news habits don’t drop off. 

We don’t need to explain that there’s a strong link between mental health, exercise and work performance – you already know that exercise improves all areas of your life. As the world edges back to normal, freelancers (who are unlikely to have a traditional office set-up) need to keep their exercise up. You don’t have a boss anymore, and you can always come back to your work later – so what’s stopping you downing tools at 6pm for a half hour walk?

If you’re able, why not invest in a cheap bike and cycle over to your friend’s house rather than jumping on the bus. Using your body has numerous benefits, both mental as well as physical. Could you grab some friends for a run, or HIIT class in the park? Why not join a yoga class in the park rather than heading to your spare room with your laptop? All these options are easier than you think. As a popular exercise brand has told us… just do it.

Spend time with family

Looking after children is even more difficult when you’re trying to make a new business successful! However, making sure you all get out and about for a walk or bike ride for an hour each day really helps. You’ll build on your relationships, stay healthy together, and help your children talk over their anxieties so they feel listened to. Carving out this time for family activity together keeps your bonds strong – and could even inspire creative approaches to solving work problems, too!

An improved perspective for mental health

You might feel like you need to work all hours to pull in as much cash as possible. But the truth is more complicated than this. Work 20-hour days and you’ll be burning out before the end of the week. That’s not going to be positive for the rest of the work that you’ve got on your list. No client wants to work with a freelancer who is exhausted all the time! 

If you’re exhausted, you’re likely to be worrying about money and other factors too – understandably. You need to be rested! Outdoor exercise is a good way to tire out your body to make sure you can drop off with ease. Worry and lack of sleep can stall your business plans, and make you lose perspective. Taking a break and doing something physical can remind you that there’s more to life than that single missed deadline or the creative brief that you can’t get your head around. 

It’s budget-friendly!

As we said at the start, time outdoors can clear your head like nothing else. But there are unexpected benefits too. Namely, that being outdoors is incredibly cheap!

Use your local park for a free workout, meet up with a friend for a walk in the countryside, or take your family for a picnic. You don’t have to spend any money to rejuvenate in the outdoors! That’s especially important as a cash-strapped new freelancer.

What are your tips for maintaining your mental health as a freelancer? We’d love to hear your advice. Let us know over on the forums.

Now read:

We’ve got a bunch of articles to help freelancers succeed. Read these next!

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10 Ways to Make Money While Going to School Full Time

With school starting, it means new expenses for a lot of you. Especially considering the pandemic shrinking wallets nationally, education costs can cause a lot...

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Tuesday 25 August 2020

Could the Kickstart Scheme Help Your New Freelance Business?

Reading Time: 5 mins

Due to the impacts of coronavirus, the number of people claiming unemployment benefits has soared to over 2 million, according to data from ONS. Unemployment rates are particularly high in younger generations, where over 10% of 18-24 year olds are out of work. The Kickstart Scheme will tackle the impending problem – and could help your business, too.

Rishi Sunak announced the launch of the Kickstart scheme in early August, as part of the government’s Plan for Jobs.

What is the Kickstart Scheme?

The Kickstart Scheme helps young people into employment

It’s a new scheme being launched with a primary aim to prevent young people from facing long-term unemployment. The Kickstart Scheme is for 16-24 year olds receiving Universal Credit. Although graduates can apply, it’s generally for those who have a lack of experience and further education. This demographic is predicted to be the hardest hit by the job crisis.

Through the scheme the Government wants employers to create 6-month work placements for those aged between 16 and 24. Employers will need to provide training and teach valuable skills that’ll help with further career progression. In return, the Government is funding the scheme. They’ll cover the cost of paying minimum wage up to 25 hours a week, plus National Insurance and pension contributions. Encouraging employers to create new job opportunities for young people, without taking on the financial burden themselves. As it stands, the Government is putting £2 billion towards the scheme, creating an estimated 350,000 jobs.

How Does the Scheme Work for Employers?

The Government is encouraging all businesses to apply to be part of the Kickstart scheme. There’s no specific criteria – anyone from any industry, irrespective of size, can apply. Hopefully allowing a lot of micro-businesses and independent freelance companies to benefit too. In his announcement, Rishi Sunak said, “I urge every employer, big or small, national or local, to hire as many Kickstarters as possible.” He also promised that there’ll be no cap on the number of placements.

Ideally, each business would continue to employ their young Kickstarters following the end of their placements. However, this isn’t actually a specific requirement of the scheme. To apply for the scheme, employers need to prove that the jobs they’re creating are actually new, and haven’t been designed to replace already existing jobs as an excuse to get cheap labour. For example, they cannot make existing staff redundant to fill the positions with Kickstarters. No rules have been set out as of yet, but measurements are expected to be implemented to make sure employers don’t abuse the scheme.

As mentioned, the primary target of the scheme is those with limited experience and skills. This means that any company taking Kickstarters on need to be prepared to invest in mentoring and training employees. Companies looking to hire someone who can make an immediate impact may be better off utilising the apprentice scheme. The Government is encouraging small businesses to take on apprentices by giving them a £2,000 bonus. Find out more here.

How Can the Kickstart Campaign Help My Freelance Business?

Kickstarters will help freelance Limited companies

Freelancers who run their own business could find hiring a Kickstarter to be highly advantageous. It’s expected that you’ll have to dedicate some extra time to get them “work-ready”. But the big benefit is that during this 6-month period the Government foots the bill. Many Kickstarters have plenty of transferable skills they’ve gained through their education and part time jobs. That allows for a easy transition to picking up the skills needed to work well in their new role.

All businesses take a lot of time and work, but particularly new ones. You’re also never making a profit straight off from day one and funds can be tight in the early days. It often takes several months for any new business to begin making a reliable profit. But applying for the Kickstarter campaign allows you the benefit of having someone help with your workload, without you having to pay them for the first few months. This scheme can really work well to help small, independent businesses. Especially if you have the time and capabilities to offer training to your Kickstarter. Then hopefully when the placement does comes to an end, you’ll be able to keep them employed. Meaning that realistically, by the time you start paying them they’ll be fully trained and it’d be the same as hiring any other employee.

Prepare your company setup now

Freelance sole traders won’t be able to apply for the scheme – because they don’t pay employer contributions. So, if you’re currently a sole trader and want to take on a Kickstarter or two, you’ll need to incorporate as a Limited Company as soon as possible. This means you’re liable for National Insurance, pension contributions, and additional taxes – and will start paying yourself a salary (and dividends) instead of putting all business profit into your personal account.

You can still run your business on the face of it exactly the same as before – your clients won’t notice the difference. It’s a paperwork-based change, that’s all!

Training kickstarters

Some of these ideas may help you train and upskill Kickstarters.

mentoring

Think about assigning a mentor to a Kickstarter. Mentors help new employees get orientated quicker and feel more comfortable in the workplace. Also making sure the employees have a go-to person that can help and advise them when it’s needed.

Training sessions

Regular training sessions throughout your Kickstarter’s placement could prove beneficial for both them and your business. Training sessions can cover any topics you think are relevant. It can be specific, industry-related skills, or day-to-day tasks that need to be carried out. Either way, training sessions help to ensure employees are ready to work, and are confident in what they’re doing.

use free courses

If your Kickstarter doesn’t have the skills or knowledge required to carry out the tasks needed, you could assign a few free online courses that cover the basics before they actually start so they’ll be ready to get going straight away.

Reed offers lots of free courses that you can find here, while LinkedIn Learning is a paid-for subscription, it offers an abundance of courses including business management and marketing, software development.

How CAn I Apply to Take Part?

Unfortunately, precise details about the scheme are yet to emerge and there’s nowhere to apply just yet. However, more information will be revealed in later August and early September. So keep an eye on the government website for the latest information regarding the Kickstart scheme.

More Useful Reading

For more helpful tips on being a freelancer and running your own business, check out some of the articles below.

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Monday 24 August 2020

How to Maximize Your Freelancing Opportunities

Reading Time: 2 mins

Lots of professionals carve out viable careers as freelancers. Indeed, some talented individuals even manage to make more money freelancing than they ever could have as a “traditional” employee. Yet, the reality is that many quality freelancers struggle to get their foot in the door, so to speak. If you’ve recently started freelancing, but are having difficulty landing new gigs, then this blog post is for you. Here are four tips for maximizing your opportunities as a freelancer:

 

Expand Your Skill Set

Having a deep understanding of a niche industry can be very useful. Whether you know all about complex lab equipment like 1000 µl pipette tips or you’re an expert in stone masonry, odds are there are companies who value pros like you with specific, in-depth knowledge of their products or services. The bad news is that niche fields can only offer a freelancer so many opportunities. That’s why it’s key for all freelancers to 1) build new skills and 2) advertise that fact! A copywriter who can also offer web development support is much more likely to find work than an individual with only one of those abilities.

 

Turn Off the Clock

Freelancing is a non-traditional job. So, at least at first, freelancers have to be willing to work non-traditional hours. Often, companies call on freelancers at the last minute to fix a problem that they didn’t expect. As such, being available to help a company out of a jam overnight or on the weekend can help you earn both lucrative deals and loyal clients.

 

Be Everywhere

There are tons of websites that provide platforms for freelancers to promote themselves and connect with potential clients. Don’t be content to advertise yourself on just one of those sites. Set up multiple accounts, create professional social media profiles, and build your own website to further increase your online presence. In short, make it easy for clients to find you!

 

Say “Yes”

Part of the appeal of freelancing is that you get to be your own boss and set your own hours. If you don’t like a job, you don’t have to take it. While that’s technically true, new freelancers would be well advised to jump at every employment opportunity that comes their way. Even if you don’t much enjoy the work, building up a solid reputation and gaining key referrals can help you secure much better assignments in the future.

 

Conclusion

At the end of the day, there’s no substitute for quality performance. Do your best and, eventually, clients will begin to seek you out and partner with you on key projects. Until then, keep your chin up!

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Wednesday 19 August 2020

5 Ways to Get Your Startup Noticed on a Budget

Reading Time: 4 mins

You’ve just launched a budding startup primed and ready to blossom. Congratulations! Now all you need to do is grab the attention of your customers.

Most companies will spend an arm and a leg on expensive advertisement budgets, often with very little to show for it. Lucky for you, it’s not as hard as it seems to get your startup noticed without breaking the bank. In today’s digital climate, there are ways to make an impact without draining your resources (however, no one is saying it’s going to be low effort).

Here are five tips to help you save money and get your product in the hands and hearts of your customers!

 

#1 Leverage Social Media & Your Online Presence

To run a successful startup in 2020, you’re going to need a website. Your web presence is your digital storefront and, given the current era, most people are going to find you online. This means that you need to meet them where they are!

Best yet, creating content is free (kind of). If you have the bandwidth, then you can start pushing organic content on platforms like:

  • Instagram
  • LinkedIn
  • Facebook
  • Your own blog

To that end, here are just a few reasons your startup should be active on all the major platforms:

  • Sell Your Product – You’ve made a fantastic website, but perhaps you’re not getting enough visits. In which case, consider allowing your customers to buy directly from your social media pages.

 

  • Have a Conversation – Engage with your customers’ questions and reviews directly on your page for the rest of the world to see. The more you engage (and the more you put your good reviews front and center), the likelier your leads will be to trust you.

 

  • Drive Content – Share spectacular photos of your product, but also mix it up a bit by posting attention-grabbing content relatable to your consumers. No matter if you’re providing a service or selling products, create a narrative that makes them the hero in the journey. Compel them to buy because of what your product/service can do for their life.

 

  • Advertise on Social – We know, this is about getting noticed on a budget. Not only is social media advertising cheaper than traditional media, but it also allows for effective targeting, tons of analytics, and you can have a conversation directly with your consumers.

5 Ways to Get Your Startup Noticed on a Budget

 

#2 Leverage Preexisting Platforms

Wouldn’t it be great if the influential people of the internet could give a glowing review of your startup? Of course, it would!

While influencer marketing may appear intimidating (not to mention costly), especially for a new startup, the reality is that there are many micro-influencers with niche audiences that fit your target demographic. Today, marketers are throwing vanity metrics to the wayside. The new flagship value measurement? Engagement.

Additionally, up-and-coming influencers will often trade a mention in exchange for free products or services. Find a group of influencers with the right audience, then identify the most cost-effective initiative to leverage their voice.

 

#3 Gift Giving

Who doesn’t love a gift? Chances are you’ve nabbed a free company shirt or hat in your lifetime.

There’s also a chance that you’ve got a bunch of swag already lying around for employees. Why not put that gear to use? Set aside a small part of your budget to offer up some promotional items to give away.

Branded items will attract new customers and reward existing ones. Consider using a gift giveaway to engage your customers, allowing them to help you spread the word!

Below are a few branded items you might consider giving away:

  • T-Shirts
  • Sunglasses
  • Hats
  • Mugs
  • Backpacks
  • Tote Bags
  • Face Masks/bandanas (this is especially relevant right now)

Quick Quiz: What does a marketer call a promotional offering that increases brand awareness and drives sales? A gift that keeps on giving.

 

#4 Referrals

Those loyal customers representing your gear can help in more ways than one. Utilize your already existing clientele by having them refer their friends. Word of mouth is effective marketing; people are much more likely to trust a product that their friends or family vouch for.

Your users will also be eager to refer their friends if they are incentivized with a free product, a discount on their next purchase, or a rewards program that offers cashback.

Ultimately, a referral program creates a natural buzz and gets more people talking about your startup. Consider utilizing referral software to boost your startup’s reach!

 

#5 One Big Community

Your startup has to exist somewhere, right? Whether it’s anchored by a physical location or it’s an online collective floating in cyberspace, there is always opportunity to foster community.

Say your startup is a floristry business, selling out of a storefront and online. Host a bouquet arrangement class in your city to promote your startup to the people nearest you! Starting local is one of the quickest ways to develop a following (and customer loyalty, because they get to actually engage with you).

As your business grows, encourage your customers to repost your content, open new lines of communication on different channels, and do what you can to create an interactive platform. A booming community—built around a brand—is a free advertising hub.

 

A Personal Touch

One final point: you created this startup. While these strategies will help you get noticed without costing a fortune, remember that a personal story can often be the most effective selling point. Today, customers respond to transparency.

If you’re trying to influence change and improve people’s lives, share your story. Share your ethos. Share your message (email is a fantastic way to do this) and then invite them on the journey.

When you look back, you might be surprised to see a loyal group of brand ambassadors trailing behind you.

The post 5 Ways to Get Your Startup Noticed on a Budget appeared first on MoneyMagpie.

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Tuesday 18 August 2020

Redundancy Preparation: How to Make the Most of Furlough

Reading Time: 6 mins

As many as 9.6 million jobs across 1.2 million companies have been furloughed, and unfortunately, a mass number of redundancies are expected to follow. As quoted in a recent OBR report, a shocking 1.3 million people are expected to flow straight from furlough into unemployment. Meaning the UK unemployment rate could near 15% if we suffer a second wave of coronavirus. Redundancy preparation now could protect you from future financial difficulties.

As of this week, the UK is officially in a recession, and unfortunately many UK businesses will suffer as the government’s support schemes come to an end. For many, the fears of redundancy are settling in, and although being on furlough doesn’t necessarily mean you’ll be made redundant, it’s advisable to prepare for a worst case scenario. Creating a contingency plan now will put you in the best possible stead if you do face a redundancy.

These are our tips on making the most of your furlough to prepare for potential redundancy.

sort your finances

Sort your finances now to prepare for redundancy

Give yourself an audit and look into the reality of your finances. Assess how much you’re spending, what’s necessary, and where you can cut back.

pay off debts

If you’ve got spare savings then start by paying off any existing debt you have. Savings interest rates are at all time lows and the cost of debt will outweigh any interest earned on savings. But be careful not to spend everything! With potential redundancies on the horizon, set some money aside to ensure you have a stable emergency fund.

If you have multiple debts, it could also be worthwhile looking into debt consolidation loans. These combine all your loans into one, allowing you to pay it back monthly, sometimes at a cheaper rate. Bear in mind that if you’re made redundant it’ll be much harder to apply for credit, and your credit score could be impacted. If this might be a suitable option for you, don’t wait too long to apply! Check out your Experian credit score now.

emergency fund

An emergency fund is a separate account with money put by for, well, emergencies. There’s no set amount you need to have in an emergency fund, but ideally it should be at least 3 months’ compulsory spending, including mortgage or rent payments, utilities and bills, food, and necessary travel costs. If you can’t put much aside, look at savings apps that round up your spending – it’s a good way to save even a little without realising it.

live frugally

Live as if you’ve already been made redundant. Cut back on any unnecessary spending, use free services like libraries, and put away any spare cash you can. Do you know exactly what you’re spending your money on? It can be surprising to see how much cash gets spent on frivolous things when you’re not thinking about it.

For more reading, check out our articles 15 Frugal Living Tips and What Have You Saved in Lockdown (And How To Keep Saving After).

boost your income

Use some of your free time on furlough to find other ways to make money. We have a whole Make Money section worth checking out if you’re stuck for ideas!

talk to your network

According to Business Insider, at least 70% of all jobs are not advertised formally. In fact, the majority of positions are either filled internally or through networking. Which is why it’s commonly thought of as the most effective way or getting a job. Not only this, but having a referral from someone already within the company tends to boost your chances of getting a job. Accordingly, if you’re not regularly checking in with your network you’re potentially missing out on job opportunities.

Invest some of your time on furlough into building your professional network and remaining connected with them. Bear in mind though that it takes time to establish a strong network. Creating a habit out of networking though means it’ll quickly become second nature and will be easily built into your routine.

focus on learning new skills

Learn new skills on furlough to prepare for redundancy

Part of your redundancy preparation should include learning new skills, taking a course, or getting a new qualification. There’s a whole host of options out there, from free courses, to industry-led programmes. LinkedIn Learning is a popular option – it’s a paid-for service but you can get a month’s free trial to start! Learn anything from business leadership and management skills to mastering Photoshop. Whatever you’re looking for, there’s an extensive range of courses given by expert instructors.

Udemy is another popular choice. Similarly, you can choose from a massive range of courses at low prices. Whatever you want to learn, there’s plenty of options to improve your skills without breaking the bank. You can also try the Open University free online courses to learn everything from business accounting to medieval history!

It’s important to do whatever you can to make yourself more attractive to employers. Training courses not only do this but keep your mind active and up-to-date with the latest news and software in your relevant industry. It looks great to prospective employers if your time on furlough was spent productively, with new skills to offer them.

update your cv and start looking for jobs now

Another part of redundancy preparation is starting your job hunt now! Don’t wait until you’re out of work to update your CV and start looking. It’ll save so much of the stress later down the line. Our article How to Write an Attention-Grabbing CV has lots of tips on how to update your CV and stand out to prospective employers.

The current climate means that job-wise things are tough and competitive. But the earlier you start your job search, the more chance you’ll have of being successful and finding something right for you.

additional tips for redundancy preparation

You might not be made redundant when furlough ends – but it feels like a LOT of employers are planning to make cuts in the coming months. Keep these things in mind:

  • Know your redundancy rights – Most employers have a redundancy policy so check your employment contract carefully for anything setting out what you’re entitled to. An employer can choose to offer more than statutory redundancy pay, but they don’t have to.
  • Join a union – If your company has a trade union, join it. Unions are there to provide support, and may even be able to negotiate a redundancy package on your behalf. If you feel you’ve been treated unfairly during the redundancy process, a union can also represent you during an appeal or throughout a complaints procedure. You can find your union here.
  • Look into benefits – If you’re made redundant you could be entitled to state support. Unfortunately, benefits are means tested and any money received in a redundancy payout will count as “savings”, potentially affecting your eligibility, or how much you could receive. Check whether you could receive benefits, and how much, by using the Government benefit calculator.

what happens if my employer goes bust?

What to do if your company goes bust

One big, unavoidable cause of redundancies is companies going bust. Sadly, a lot of businesses won’t be able to afford to recover from the pandemic, leaving their employees with no idea where to go.

If your employer goes bust and no other company buys the business, then employees will normally be made redundant. If the company has no money left to claim redundancy pay, then you’ll need to claim your statutory redundancy pay from the Redundancy Repayments Service.

what else can i claim?

Any owed wages or holiday pay from a business that goes bust can also be claimed from the National Insurance fund. Unlike redundancy pay, where the first £30,000 is tax-free, all of this money is taxed and is limited up to £538 a week (or £560 in Northern Ireland).

  • Wages – You can claim up to 8 weeks’ unpaid wages, including a payment for a Protective Award, which is compensation where your employer did not consult you before making you redundant.
  • Holiday pay – Up to 6 weeks’ of holiday pay can be claimed.
  • Compensatory notice pay – One week’s pay after one month’s service, after which one week’s pay per year of service up to a maximum of 12 weeks.
  • Pension – Any unpaid pension contributions, though you’ll need to contact an insolvency practitioner to help you claim.

Full information on your rights if your employer is insolvent can be found on the Government website here.

more useful reading

If you have anymore questions on redundancy preparation head over to our messageboards where you can find loads of help and get your queries answered.

In the meantime why not check out our FREE eBook – ‘Your Redundancy and Debt Action Plan’. Or one of the articles below.

The post Redundancy Preparation: How to Make the Most of Furlough appeared first on MoneyMagpie.

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Monday 17 August 2020

What’s an Allowable Expense on a Self Assessment?

Reading Time: 11 mins

Freelancers have to complete a Self Assessment tax return by January 31st every year. This includes listing all your income for the tax year – and your allowable expenses. But what can you include as a legitimate expense -and what will HMRC refuse?

Let’s look at what you can – and can’t – include as an allowable expense on your Self Assessment. This guide is for sole traders – taxes for Limited Companies, PLCs, and charities are different.

Wholly and Exclusively Explained

An allowable expense must be wholly and exclusively for business use

Before you start throwing everything on your business account as an expense on your Self Assessment, hold up! You may need to prove to the tax man that your expense was incurred ‘wholly and exclusively’ in the line of work.

For example, you can’t book a two-week holiday to attend a one-day conference and claim the entire cost. You can, however, claim the travel required to get to the conference, and the hotel one night before (or even after, depending on the distance from home and travel requirements). The rest of your accommodation and trip expenses – i.e., your holiday – must come out of your own pocket.

Personal Use Items Used for Business

Sometimes, especially when you’re starting out, you’ll use personal stuff in the line of business. You might use your mobile phone, for example, or your laptop, when you’re first operating your freelance business.

You can’t claim the full bill – but you can work out the reasonable portion of the cost that’s used in the line of business. For example, you could work out how many minutes you used from your mobile phone monthly tariff for business purposes and use that as a proportionate amount to claim.

Simplified vs Actual Expenses

If you run a low-overhead business, your costs may come in at under £1000 a year. If this is the case, you can claim using ‘simplified expenses’ for some things. This includes the business use of vehicles, cost of working from home, and living in your business premises. Everything else needs to be worked out as actual costs.

Simplified expenses saves you a big headache! You use flat rate expenses set by HMRC to make approximated expense claims, rather than adding up every single mile you’ve travelled in the year (for example). Check out the Gov.uk website for more details about simplified expenses.

The flat rate for working from home, for example, is £10 per month for between 25-50 hours a month, £18 for 51-100 hours, and £26 for 101+ hours a month. This can net you more than working out actual expenses (see below).

Traditional vs Cash Basis Accounting

Decide if you want to follow the traditional or cash basis accounting options. Traditional accounting is where you count the invoices sent out that month – not necessarily the money received. This can be useful when you’re setting up if you have a lot of inventory or long payment terms, as you’ll be able to offset unpaid invoices.

Cash basis accounting is often simpler for sole traders to use, though. It only takes into account the money you’ve actually received in that tax year, and the actual expenses incurred.

Whichever basis you use, make sure you keep ALL RECEIPTS for at least seven years. Consider using accounting software or a receipts tracking app to store them digitally. HMRC might track you down for a random audit – so you’ll need to show each receipt for costs and income for your business.

Working from Home vs Renting Office Space

Claim expenses related to working from home

Many freelancers work from home – either for cost reasons or personal preference. Others like to rent a desk in an office – or have a membership to flexible co-working spaces for the days that the same four walls drive them loopy!

You can claim some costs incurred by working from home as an allowable expense on your tax return. You can’t, unfortunately, expense your entire Council Tax or electricity bills – but you can expense some of them.

Rooms you can include

Use the number of rooms in your home for the calculations. You can include living areas, bedrooms, kitchens, office spaces, even garages if you work in it. You can’t use lobbies, porches, hallways (including mezzanine areas) – but if you have a garden room that’s on your main power supply, you can include that.

Count how many rooms you have in your home. Divide your monthly bills total by the number of rooms you’ve got. Say your bills come to £350 and you have five rooms – that’s £70 a room. Then, look at the amount of time you use each room for work.

Let’s say you work 100 hours a month. You spend 50 hours in the living room (room cost £70 x 50% time = £35), 30 hours in the kitchen (£70 x 30% = £21), and 20 hours in your garden room (£70 x 20% = £14). So, that’s £35 + £21 + 14 = £70 expenses allowed.

Why not use one room?

Even if you have a dedicated home office, make sure you use it for personal use somehow. This could be storing personal items in it or sometimes watching a film on your laptop in there. Why?
Capital Gains Tax! If you sell your home and have used only one room exclusively for work, you open yourself up to a huge CGT bill. That’s why it’s better to work out percentage time rather than just one room’s use!

Bills That Are an Allowable Expense

Calculate every bill: rent or mortgage interest (not total mortgage repayments), electricity, gas, Council Tax, water. Your telephone and broadband bills can be worked out on a percentage usage rather than room calculations.

Office equipment and furniture

Do you use a specific desk, chair, or filing cabinet? Have you purchased bulbs for the lamp on your desk? Perhaps you’ve got a noticeboard on the wall for your important paperwork and reminders.
Anything that you buy that’s wholly and exclusively for your business can be claimed. If there’s any personal use – such as an office chair you sit on to watch YouTube on your lunch break – discount the proportion of time you use it for personal activities against the cost.

Power cables, surge protectors, monitor risers: everything and anything you use to equip your office space can be included.

This also includes business expenses such as postage, envelopes, printer ink, paper, and stationery. You can also include software purchases – including monthly subscriptions to things like Dropbox or Office 365.

Computers and Technology

Do you use a desk with a PC and monitors? A laptop raised up on a stand? A specific mobile phone for work?

You can discount all these costs as an allowable expense! However, you should make sure it counts as an allowable expense rather than a capital expenditure. An allowable expense is something you’ll use for less than two years – such as rent, bills, and stationery. If you use cash basis accounting, computers are allowable expenses, too. However, if you use traditional accounting, equipment is a capital allowance.

As with the other things, if you use your computer or mobile phone for personal use, you have to claim proportionately.

Contractor Expenses and Professional Fees

Professional fees count as an allowable expense

“You have to spend money to make money” is really very true when it comes to launching and maintaining a self-employed business.

One of the best investments you can make in your business is getting the right people to do each task for you. While many self-employed people running their own business are simultaneously accountant, marketer, sales person, doer-of-the-actual-thing, social media executive – it’s actually better to hire people if you can.

You can offset the cost of professional fees, such as accountants and solicitors, as an allowable expense. Using a professional will save you a LOT of time and help you avoid potentially massive (and costly) headaches in the future.

If you need a helping hand to help run a stand at an exhibition, or you want to pay someone to run your social media, these costs fall under allowable expenses, too. This is different to having an employee: you must use contractors here, rather than hire someone on payroll. If you want an employee, you’ll need to be a Limited Company and make employer National Insurance and pension contributions. Using contractors means you pay the set fee on the invoice without the above costs.

Banking Fees

Sole traders don’t HAVE to have a separate bank account – but it’s advisable to set one up. You can use a current account, rather than a business account, which often means no banking charges.

However, if you want access to business credit cards, loans, and even to work with public organisations, you’ll need a business account. These come at a cost – but you can offset monthly fees as an allowable expense. You can also claim overdraft charges, credit card interest payments, leasing costs, and currency conversion fees.

Those using traditional accounting can also claim for bad debts. This is when a customer hasn’t paid you. You’ll have to show you’ve tried to recover the money first, but if there’s no luck (such as your customer has gone bankrupt) you can write this off against your profits.

Insurance Counts, Too

As a business owner, it’s imperative to have business insurance. At the very minimum, professional indemnity insurance helps protect you against claims from clients. If you run exhibition stands or people visit your premises, you’ll also need public liability insurance by law. These costs all count for allowable expenses.

Marketing Costs

You can’t run a business if you don’t shout about it! Everything you do to market your business can count towards allowable expenses.

So, when you set up your website, your hosting and domain costs are allowable expenses. Your flyers, business cards, and online pay-per-click adverts are all counted, too! If you have a product to sell, sending free samples to reviewers is classed as marketing.

Attending an event? Those branded pens, stress balls, keyrings, and everything else you need to give away as tempting freebies all count as a legitimate marketing expense. The same goes for print advertising in your local paper or national magazines and newspapers, paying to list your business in a directory, and your direct mail costs.

Alas, taking potential clients out for dinner does not count as marketing. ‘Client entertainment’ isn’t an allowable expense.

Clothing and Uniforms

Do you want to get t-shirts with your logo on? What about branded hoodies? Perhaps you want to wear a smart uniform that’s only used for your line of work, such as if you run your own cleaning business.

You can claim branded clothing as a marketing expense. You can also claim uniform costs – AND you can claim laundry costs for uniforms, too.

You can’t, however, claim for clothes that you’d wear normally at home. Or even a business suit for meetings if you’re usually in jeans and a hoodie! The rule with clothing is very much that it either has to count as marketing (i.e., branded) OR used as a uniform ‘wholly and exclusively’ for your business.

Continued Education

Continued education MIGHT be an allowable expense

This is an interesting one. You can include things like trade magazines in your allowable expenses, plus membership to recognised industry organisations IF they’re related to your business.

Further education also counts as an allowable expense IF it builds on a skill you already have for your business. For example, if you’re a freelance events producer, your job is mostly marketing. So, you could claim for a marketing diploma or even a full CIMA qualification. However, you couldn’t decide you wanted to change careers as a bricklayer and count that course as an allowable expense.

This still leaves your opportunity base pretty broad, especially if you’re a sole trader. For example, let’s say you’re a freelance writer – lots of writers benefit from learning how to use graphic design software. So, online Photoshop course could count. Or, any business-related course such as a bookkeeping qualification will also qualify.

Attending trade conferences and events also counts as continued professional education – so make sure you put your ticket costs down as an allowable expense, too!

Travel and Vehicles

If you commute regularly to an office, you can’t claim those costs as an expense. Everything else though is a great big tick in the Yes You Can Claim column!

Train, bus, even air fares all count if you’re travelling wholly and exclusively for business purposes. If you buy a vehicle SOLELY for your business, you can count the purchase as a capital expense (or the lease fees as an allowable expense). All MOT, insurance, servicing, repairs, parking, and fuel is allowed, too.

If you use your personal car to travel for work, you can claim mileage costs. This is based on the HMRC mileage rates which is set fairly high so should cover fuel costs as well as wear and tear incurred.

Other Expenses to Consider

There are lots of other costs that MIGHT be an allowable expense. You need to ask yourself if it’s used ‘wholly and exclusively’ for business use. Here are some examples you may come across – it all depends on your line of work and whether you use something ONLY for your business with no personal use.

Subscriptions

Trade journals are a clear allowable expense, as is subscription-based software like GSuite or Dropbox. But did you know you could claim for other things – including buying books and newspapers, or even subscriptions like Netflix and Spotify?!

You need to prove a real business use. Playing Netflix while you’re working for ‘office entertainment’ doesn’t count! However, if you are – for example – an actor or budding film director, you could justify the subscription as a research tool. The same goes for Spotify if you’re a musician or podcaster, or even things like Twitch if you’re a gamer trying to make an income from streaming.

Gym costs

Now, 99.99% of the time this won’t wash with HMRC. HOWEVER, if you are – for example – a sports model, it’s your job to keep fit and stay looking healthy. If you’re a personal trainer, gym equipment counts as an allowable expense, too.

Haircuts and beauty treatments

If your job is based primarily on your appearance – i.e., you’re a model or an actor – you could try claiming costs for hair and beauty treatments. You’ll need to be able to prove, if questioned, that the expense was a legitimate business claim though!

Hotels

Travelling anywhere for business meetings or events often means going a long way from home. You’re entitled to claim your accommodation cost as an allowable expense IF your trip is 100% business related.

Overnight meals

Like hotels, if you’re travelling away from your primary place of work for an overnight or extended trip, you can account for overnight meals. This doesn’t mean going all-out and getting a steak dinner with Dom Perignon though – the cost must seem reasonable.

Pensions

We can’t stress this enough: contribute to your pension! Self-employed people often put themselves last, especially their older-way-in-the-future selves. Start squirrelling away money into your pension every month – even if it’s a small amount.

While it’s not an allowable expense on the tax return, there is another section that asks you to declare your pension contributions. It’s important you include your total annual contributions here, as it means you’ll make the most of the tax relief on offer – meaning free money for your pension pot!

Guard dogs

One of the funniest claims we’ve heard of being accepted by HMRC is a guard dog. You’re entitled to claim for security costs to your business premises – if your dog is considered a guard dog, technically you can claim for their purchase, upkeep, vet bills and food! However, always remember that HMRC could audit you at any time – so if you’re thinking of listing your chihuahua as a guard dog, maybe think twice…

Be careful what you claim for as an allowable expense!

More freelancing tips

This epic guide is just one part of many in our freelancing series. We’re here to help you navigate the ins and outs of running your freelance business – check out these articles for more help next!

The post What’s an Allowable Expense on a Self Assessment? appeared first on MoneyMagpie.

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Monday 10 August 2020

How to Make Money on Social Media

Reading Time: 8 mins

Social media is the most powerful marketing tool around now, and it can be pretty lucrative. It’s had a great deal of influence in changing the way we shop, and continues to play a massive part in how people make money online.

The Influencer Marketing Hub is a very useful tool for anyone who monetises their social media. Their 2020 Benchmark Report proved just how big social media marketing is. According to the report, the influencer marketing industry is set to grow to approximately $9.76 billion in 2020. And not only this, but now 300% more micro-influencers are utilised by large companies than in 2016. This paves the way for future influencers and enables more people to utilise their social media to generate an income.

sell your own products and services

Sell your products and services on social media for extra money

According to research at Smart Insights, 30% of consumers say they would make happily purchases directly through social media platforms. While 87% of e-commerce shoppers believe social media helps them make a shopping decision. So, if you’re not using social media to sell and promote your products and services, you’re missing out on a massive potential market!

There are plenty of helpful tools out there, like Hootsuite, to help manage selling on social channels. Through their service you can track, manage, and schedule your social channels all in one place. They help you see what type of content, and on which platforms, your audience engage with most. The more you know about your audience demographic and their tastes, the easier it becomes to sell to them.

Bear in mind that most of these tools are paid-for services, although you can usually get a 30-day free trial to test them out first.

If you’re thinking about setting up an online shop, check out our article here for tips on getting started.

key considerations for selling online

  • Matching your social strategy to your audience. Who is your main customer? A teenager or working professional? Depending what your demographic is will largely determine how you market and sell your products and services.
  • Create the right content, at the right time. Statistics show that across all social media platforms, posts that include visuals consistently perform better and see more engagement than those without. However, posting too frequently, or even not enough, is damaging and will drive customers away.
  • Connect everything back to your business. A relationship with your audience is essential – sales rarely occur on first contact, but normally several times later. Your audience need to trust you and you need to listen to them. When you do this, you’ll be in a better position to provide your audience with what they need, and when they need it.

make money from affiliate links

Make money on social media with affiliate marketing

Affiliate links are a popular way to make a bit of passive income. They’re cheap and easy too, as you don’t need to create and sell a product yourself. You just need to establish a connection between the buyer and seller, and then take a commission when a sale is made.

There are a few different ways you can set up affiliate links – one is through the Amazon Associate Programme. With this, you can earn up to 12% of all purchases made during the buyer’s shopping session. So even if someone clicks on your link, doesn’t buy that specific item, but ends up purchasing something else during that same ‘session’, then you’re still entitled to 12% of that.

ClickBank is another site with it’s own affiliate marketplace. They allow you to promote already best-selling products and earn commissions as high as 90% on some products. You have the option to pair with brands in various areas including arts and entertainment, e-business, and parenting and families.

how to promote affiliate links

Any promoting and selling on social media should come across as natural. No audience wants to feel like they’re constantly being sold to.

Reviewing a product is a legitimate way to link it into a post or blog. Summarise the pros and cons, giving a balanced opinion of it. You want your audience to trust you and selling them naff products is only going to damage your credentials.

Choose your affiliate links carefully and post them sparingly. Inundating your followers with affiliate links is counter-productive, they’ll more likely be put off and unfollow you instead. Promote a select few that you genuinely believe are worthwhile purchases and fit with your brand image, whether that’s fashion and beauty, or the latest gadgets.

Use promo codes

Plenty of influencers use discount and promo codes to make money. They work similarly to affiliate links where a commission is earned on the number of sales made with their code.

Almost anyone can get promo codes for brands, although you’ll probably have more luck the larger your following. When appealing for promo codes, make sure the brand is relevant to you, your content and your audience. Chances are they’ll be happy to offer you a code, as it comes at no cost to them. Simply, if they don’t make any sales from you, they don’t have to pay you any commission and they haven’t lost out.

how to approach brands

 

Brands are a big source of social media income and anyone with a following of 2000+ is considered a micro-influencer. Plenty of brands want to work with influencers now as it’s much more effective and cost-efficient for them than traditional forms of marketing, like magazines and TV ads.

However, knowing how to approach brands is key.

steps on how to approach a brand

  • Do your research. Thoroughly research the brand, their mission statement, and any products you’re interested in. It comes across very poorly if you’re asking a brand for sponsorship but don’t know anything about them.
  • Check your social media. If you want to really be able to monetise your social channels – make sure you keep it on-brand and professional. Posts in the public eye need to be free of anything incriminating or potentially offensive. If brands spot any risky content they’ll be sure to steer clear.
  • Pitch Yourself. You need to be able to offer the brand something in return. Think about what your USPs are – what’s different about your content, or your audience, that makes this a worthwhile opportunity for them that they won’t find elsewhere.
  • Illustrate affiliation with the brandDon’t send out a blanket email to every brand you get in touch with but demonstrate your knowledge and create a unique pitch every time.

questions to answer when you pitch to brands

  • How relevant is your blog or social channels to the campaign subject matter?
  • How big is your following? What is the size of the potential audience the content will reach?
  • How regularly do you post on social media?
  • How engaged is your audience?

Another consideration for reaching out to brands is through agencies. There are actually several UK influencer marketing agencies that you can sign up for including Disrupt, Goat Agency, and Socially Powerful.

tips on building a following (and selling to them)

Tips on building a social media following

Unfortunately, there’s no quick ways to instantly increase your following. There are plenty of false advertisements for this and whilst your follower count will increase, it’ll be made up of bots who won’t actually engage with your content or brand, completely defeating the purpose.

One way to build your network is to create daily, weekly, and monthly goals so from the outset you’re committed to a pace of engagement that will steadily grow.

tiktok

TikTok has been the latest social media trend and is rapidly growing with over 800,000 logins every month. Although TikTok doesn’t currently have any direct money-making features, one of the key ways people are earning from it is by pushing their TikTok followers onto their other social media platforms, where they are able to make money. Some other users have even been organising sponsorship deals for things like wearing branded clothing or appearing at particular events in their videos.

Although at the moment most influencers using TikTok are compiling it as part of a general package rather than making lots of money off of it directly. Only a few months ago TikTok announced its Creator Marketplace, coming later this year. When this is live it’ll be a site in which users can connect with advertisers to collaborate on marketing opportunities.

instagram

Instagram is a huge contributor to people making money on social media, with over 90% of influencer marketing campaigns involving the app.

business profile

Instagram has the ability to change your personal page into a business profile. When you do this you get to view insights into engagement with your posts and stories, and also get the ability to set up an Instagram shop.

Instagram’s shoppable features allow businesses to tag products that are available for sale and allows customers to purchase them directly within the app.

On an Instagram business profile you need to include:

  • A photo or brand logo that’s recognisable and consistent across all your social platforms.
  • A well thought out bio. This is a chance to give customers a brief insight into you, your brand, and your business.
  • Link to your website. Unfortunately, Instagram doesn’t allow direct links in posts so the URL section of the bio is the only clickable link in your profile.

run ads

The easiest way to run ads is by promoting posts you’ve already shared on Instagram. Simply select the post you want to boost and hit ‘promote’.

You have the option to create the audience you want to post to be shown to (choose across genders, age range, etc.) or you can leave it to Instagram who will automatically share it with a similar audience.

Ads also don’t have to cost a lot – they can start from as little as a couple of pounds. Initially you can just run an ad for a few days to test how well it performs. Although keep in mind that it takes a little work to get it right so if your first attempt doesn’t bring in tons of business, keep trying. Ideally, having a simple call to action button like ‘Shop Now’ makes it easy for someone to make a purchase. Overcomplicating it will put people off.

instagram stories

If you have more than 10,000 followers, Instagram gives you the option to add links to your stories. It can take a while to build a following of this size, but having a concise and consistent brand image, regular posting, and using hashtags smartly will help bring new people to your page.

You can use the link in stories function to create direct links to your website, shop, or specific items.

#use hashtags

Hashtags are a simple and effective way for people not following your page to find your content. Don’t use too many though! You don’t want your page to look like spam, but like it’s carefully curated. It’s much better to focus on a few targeted and highly-trafficked hashtags. Think about who you’re trying to target, and use hashtags that will find them.

rules for making money on social media

Rules for marketing

New legislation states that if you’re making money, you need to declare it.

  1. Disclose any and all affiliate relationships. All you need to do is include a simple sentence along the lines of, “Disclosure: The link below is an affiliate link. Which means that, at no extra cost to you, if you make a purchase through that link I’ll earn a commission.”
  2. If you’re working directly with a brand who’s paid you to post something, then include a simple hashtag or comment along the lines of #sponsored #ad.
  3. If a brand or PR company requests that you don’t tag something as ‘sponsored’ or ‘ad’ it’s actually illegal and you need to refuse to do so.
  4. You need to make it clear when you’re posting about your own products and services, too.

what counts as an ad?

  • Paid-for space
  • Own advertising
  • Affiliate marketing
  • Advertorial
  • Paid reviews of products
  • Paid product placement in your content

Gifted content can cause confusion, but basically if the brand asks for something in return – for you to post it on social media, or provide some form of editorial content – then it’s an ad and should be tagged as such.

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